Topics

Grouped by the problem, not the technology.

Nobody wakes up wanting an automation. They wake up with an inbox that's been ignored since Friday. These are the problems we write about.

Answering enquiries
What happens to the messages that arrive when nobody's watching, and how businesses cover the hours they aren't working.
1 post
Automating the busywork
The repetitive steps between an enquiry and an invoice — quotes, reminders, handoffs, reporting — and which of them software should be doing.
1 post
Websites that earn their keep
Why sites get visitors and no enquiries, and what changes when a site is built backwards from the action instead of forwards from the brochure.
Nothing published yet
Getting found
The unglamorous structural work that decides whether you appear when someone nearby searches for exactly what you sell.
Nothing published yet
Buying technology well
How to read a quote, compare two vendors saying opposite things, and tell a fair price from a padded one before you commit budget.
1 post